Sendwave
Email marketing and drip campaigns with deliverability that does not collapse
Sendwave is an email marketing and lifecycle automation platform under your brand. It does the boring middle of email — segmentation, drip sequences, transactional sends, deliverability monitoring — and pairs cleanly with the rest of the AppLiaison library (Storeline + Sendwave for ecommerce lifecycle, Coursebase + Sendwave for course-creator lifecycle, Helpbridge + Sendwave for support follow-up).
Key features
- Drag-and-drop visual editor with reusable branded templates
- Segmentation by behavior, custom attribute, lifecycle stage
- Drip and lifecycle automations with branching logic and delays
- Transactional API for receipts, password resets, notifications
- A / B subject and content testing with auto-promote-winner rules
- Suppression list and bounce handling with re-engagement campaign templates
- Inbox preview and deliverability monitoring (SPF, DKIM, DMARC checks)
- Webhook + REST API for event-driven sends from any other AppLiaison app
Architecture
Built on the Vertical SaaS Stack.
What you get
Sendwave launches as a multi-tenant SaaS under your brand and your sender domain. SPF / DKIM / DMARC are configured during onboarding (the slowest part — DNS propagation is real). The first lifecycle automations are seeded from the customer’s existing tool’s exports.
Sample customer story (placeholder — illustrative only)
A 38-person D2C apparel brand licensed Sendwave to escape Klaviyo after their per-recipient pricing crossed $4k/month. The win after one quarter was the lifecycle automations being editable by their marketing team without a Klaviyo certified consultant — the editor felt fast enough that the team actually iterated weekly instead of letting the cart-recovery sequence rot for six months.
What’s NOT included
- SMS marketing. A possible paid customization, but the out-of-the-box product is email-only.
- Push notifications. Use the built-in capabilities of Stillpoint / Fitloop / Vaultfolio for those.
- CRM / sales-side email. Use Helm CRM for sales emails.
- Survey distribution and NPS. Use Surveysmith.
Whitelabel surfaces
| Surface | Themeable | Custom domain |
|---|---|---|
| yes | yes (sender domain) | |
| Web admin | yes | yes |
| Public preference center | yes | yes |
| PDF reports | yes | yes |
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