A
AppLiaison

how it works

Two delivery models.
One shared timeline.

Every customer chooses Service (we host and operate, recurring fee) or License (perpetual source, you operate). The two are different operating models — but the path from contract to live looks the same either way.

service

Service

We host and operate.

What you get

  • AppLiaison hosts the app on infrastructure we control
  • On-call rotation, patches, security updates, backups — all us
  • Customer pays a recurring monthly fee per app instance
  • Custom domain, branded email sender, themed mobile apps
  • Quarterly product updates rolled forward at no extra charge
  • SLA scales with tier (best-effort / 99.9% / 99.95%)

Best fit when

  • — You want to focus on customers, not on operations
  • — Your team is small or product-focused, not infra-shaped
  • — Compliance is satisfied by AppLiaison's SOC 2 (or via BAA on Scale)
  • — You'd rather pay $1.5–5k/mo than hire a part-time SRE

license

License

You operate.

What you get

  • Perpetual source-code license to the app you choose
  • Single-tenant deployment in your own cloud account
  • Optional support retainer for upgrades + ops review
  • Customizations are scoped as fixed-fee engagements
  • You patch, you back up, you scale; we ship product updates upstream
  • Same release cadence — your team merges what they want, when they want

Best fit when

  • — Your team operates day-two and prefers to own the runtime
  • — Compliance requires you to hold the source under specific terms
  • — Long-term cost predictability matters more than offloading ops
  • — You're comfortable with $7–25k upfront + an optional support line

shared timeline

Discovery to live, in five steps

The same flow runs every engagement. The only branch is at handoff — we keep the keys (Service) or you take them (License).

  1. 01 Discovery Week 1

    Scope call, app selection, Service vs License decision, integration list, security review.

  2. 02 Branding Week 1–2

    Logo, color, copy, domain, email sender, mobile-app store assets. We theme every surface.

  3. 03 Deploy Week 2

    Production environment provisioned, DNS cut over, integrations wired, parallel-run if migrating.

  4. 04 Handoff Week 2–3

    On Service: monitoring + on-call live. On License: source repo and runbook handed over with an ops walkthrough.

  5. 05 Day-2 Ongoing

    On Service: we run it. On License: you run it. Both: customer-success cadence and roadmap visibility.

questions on the model

What buyers ask before signing

Can I switch from Service to License later?
Yes. License-from-service migrations are scoped as a fixed-fee engagement and typically take 2–4 weeks. The flip in the other direction (you ran the License, want us to take it back as Service) also works and is usually faster.
What happens to my data if I move off?
Both models include a clean data export path — Postgres dump on Service, repo + database access on License. There is no proprietary lock-in format anywhere in the stack.
Who answers a 3am page?
On Service Scale tier, AppLiaison's on-call. On Service Starter / Growth, response is during business hours; we will not answer a 3am page on those tiers, by design. On License, your team — we are happy to advise during a paid support retainer.
How are customizations handled?
A customization is anything outside the boxed product. Scoped as a fixed-fee engagement against an explicit spec. On Service, we maintain the customization with the rest of the stack. On License, you own it and can carry it across product updates yourself or have us do it.
How fast does a typical deployment really go?
Six to twenty-eight days from contract signature to live, branded production environment, depending on the app. Each app page lists its own deployTimeDays — that number is calibrated, not aspirational.
What if my use case needs something not in the box?
We tell you up front. The "What's NOT included" section on every app page is the honest line. If your use case is on the wrong side of that line, we either price the customization, suggest a different app, or recommend you build it yourself instead of pretending we are the right answer.

Not sure which model fits?

Tell us your team shape and your timeline. We'll come back in two business days with a recommendation.

Talk to sales