Listloft
A branded real-estate listings site with lead capture and CRM hand-off
Listloft is a branded real-estate listings site for individual agents, small brokerages, and boutique new-construction developers. It pulls listings from MLS via RETS or RESO Web API, renders them on a fast, themeable storefront, and hands captured leads to the customer's CRM (Helm or Salesforce or Follow Up Boss). It is the answer when "we want our own site, not a Realtor.com agent page."
Key features
- MLS sync via RETS / RESO Web API with daily delta updates
- Themeable listings index with filter by price, beds, baths, location, type
- Map-based search via Mapbox with draw-on-map area selection
- Listing detail with photo gallery, floor plan, neighborhood data
- Lead capture forms (saved search, schedule tour, ask a question)
- Email drip campaigns for saved searches with new-match alerts
- Lead push to Helm CRM, Salesforce, Follow Up Boss, or Webhooks
- Agent / team profile pages with active and recent listings
Architecture
Built on the Vertical SaaS Stack.
What you get
Listloft launches as a branded listings site on the customer’s domain. The MLS feed (RETS / RESO Web API) is wired during onboarding — typically the slowest part because of MLS-side approval delays — and the customer’s CRM webhook receives leads from day one of go-live.
Sample customer story (placeholder — illustrative only)
A 28-agent boutique residential brokerage licensed Listloft to escape kvCORE after their per-agent fee crossed $30k/year. The win was the saved-search drip: monthly leads-to-tour conversion improved 31% versus their prior system, mostly because the email templates finally reflected the brokerage’s voice instead of a generic kvCORE template.
What’s NOT included
- Full CRM. Listloft pushes leads; the CRM (Helm, Salesforce, Follow Up Boss) holds them. We do not try to be both.
- Transaction management (offer-to-close paperwork). Use Dotloop / Skyslope; Listloft is the front-of-funnel.
- Brokerage back-office (commission disbursement). Out of scope.
- For-Sale-By-Owner shape. Listloft is built for brokerage / agent-fed MLS workflows, not consumer-listed.
Whitelabel surfaces
| Surface | Themeable | Custom domain |
|---|---|---|
| Listings site | yes | yes |
| Lead capture forms | yes | yes |
| yes | yes (sender domain) | |
| Agent profiles | yes | yes |
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