We have come into contact with many human beings and we know what human beings like. Human beings like apps that run fast, apps that don't show random error messages and apps that are easy on the eye. We create apps that are rich in functionality but minimalist in design. We know that humans prefer clean and functional designs and that's what we strive for. On occasion, we have been known to create apps that are graphics-heavy but on all those occasions, we ensure that we optimize every last byte down to every last thread runing on every last core. We know that every single touchpoint is an opportunity for converting a user.